Imani Dawson

Imani Dawson

Imani Dawson is a courageous and compelling communications strategist
and creative, committed to mission driven social change. Since launching her
company, TCC Media, a MWBE-certified boutique communications and
branding agency specializing in political strategy, progressive social issues
and legal cannabis, Imani has championed diverse audiences by building
community, creating meaningful multi-channel content and creating
impactful events. Dawson has advised elected officials, non-profit
organizations and small businesses, creating and executing focused on
creating and executing marketing and public relations campaigns that win
elections and popular support, build brand recognition and influence, and
boost positioning, engagement and sales.

She has nineteen years of experience creating and curating award-winning
content across print, linear and digital platforms for major media outlets
including MTV, BET, VH1, Fuse, and the Associated Press. Her 2019 notable
work includes leading the communications strategy for Flora Buffalo, a
planned cannabis campus combining best-in class industry business
practices, innovation and meaningful social impact. Her efforts transformed
local conversation around the project, bolstering community interest and
engagement and the “Faces of Fair Legalization” campaign for the New York
Chapter of the Drug Policy Alliance, leveraging trusted voices around the
state in support of the Marihuana Regulation and Taxation Act proposed by
Sen. Liz Krueger and Majority Leader Crystal Peoples-Stokes. Most recently,
Dawson led communications efforts for Mount Vernon Mayor-elect Shawyn
Patterson-Howard, whose historic victory made her the first woman of color
elected to mayoral office in Westchester County.

An outspoken activist for cannabis legalization rooted in social and economic
justice, Dawson is an active member of the Start SMART NY legalization
campaign, created by the Drug Policy Alliance and the Executive Director of
the Cannabis Education Advocacy Symposium and Expo (C.E.A.S.E.), a 501c3
nonprofit organization with a mission to increase awareness and to educate
communities about the medical and economic benefits of cannabis and its
blossoming industry, particularly those disproportionately impacted by
America’s war on drugs. Dawson also serves as National Communications
Director for Minorities for Medical Marijuana (M4MM), an award-winning
advocacy organization fighting on the frontlines of the cannabis movement
for an equitable and inclusive industry.

CannAtlantic Cannabis Conference